Celebrating April 20th, better known as 4/20, Totino’s approached us to help them capitalize on Colorado’s newly minted status as the first state to legalize recreational marijuana. We crafted the campaign “Better when baked,” complete with digital videos and an outdoor advertising strategy, erecting 100’s of comical billboards, train-wraps, and bus shelters throughout the greater Denver area. The campaign sparked some controversy, due to legitimate marijuana product companies (at the time) not legally being able to utilize outdoor advertising. The story was picked up by many of the local news networks, and even earned a story in High Times magazine. As a result, General Mills saw a spike of 40% increased sales in the Denver, CO area.

CONTRIBUTIONS

CREATIVE DIRECTION

ART DIRECTION

DESIGN

COPYWRITING

SCREENWRITING

AGENCY

BELLSHOP / GENERAL MILLS

PRODUCTION

3 VOLTS