Reebok approached us with the opportunity to help them launch their largest retail campaign ever.

At 5 different photo shoots across the country, we helped capture artists in the surroundings that shaped them. Artists Bodega Bamz of Spanish Harlem, IDK of the DMV, Lil’ Baby of Atlanta, MadeInTyo of LA and Saweetie of Oakland served as the talent, storyteller and primary inspiration for the retail campaign and retail that followed.

We connected with consumers by creating ownable in-store moments and regionalizing six emerging artists for five Foot Locker retailers. The campaign paid tribute to unique Reebok artists with daring stories and unexpected paths to success.

CONTRIBUTIONS

ART DIRECTION

DESIGN

STRATEGY

RESEARCH

PHOTO/VIDEO

ONLUNCHBREAK AKA THUAN TRAN

AGENCY

LATITUDE