adidas Hockey approached to help them announce the start of the 2019-20 NHL Season. We took heavy inspiration from golden era Punk Rock concert posters, treating each opening game like a gig - Time, Date, Location etc. To launch the season and build up the hype, I wrote and directed a short film following two street artists taking over a wall with wheat-pasted posters featuring all of the opening games.
CONTRIBUTIONS
CREATIVE DIRECTION
ART DIRECTION
WRITING
DIRECTING
CASTING
SCORING
DESIGN
STRATEGY
STYLING
AGENCY
LATITUDE