The Bugles team approached us to help them create a commercial which deeply connected with their millennial consumer base. From our own experience, in conversations with friends, and online research we discovered the #1 thing people think of when they hear the word Bugles, is putting Bugles on their fingers as a kid, and eating them one by one off their fingertips. This kicked off an idea which was developed into this short story following a man who was born with Buglefingers, the struggles this unique deformity presented, and the moment his life changes when he encounters a woman with the same “gift.”

CONTRIBUTIONS

ART DIRECTION

STRATEGY

WRITING

WARDROBE STYLING

AGENCY

BELLSHOP / GENERAL MILLS