WINNER - AIGA Design Show of Excellence Award

adidas wanted to go big for “the big game” making it show time for their biggest story—shoes and apparel sustainably made with Parley plastic from the ocean. They were looking to break through with this ground breaking “future-is-now” product that everyone should be supporting.

We set out to create a consumer experience that was informative yet refined. All touch points were designed to intrigue, include and inspire guests to join adidas in the movement to ‘end plastic waste’.

Beyond driving Parley traffic sales, we crafted an engagement strategy that invited guests to help raise awareness in the community around the plastic crisis. adidas made a donation in the name of each guest who made a purchase to the University of Miami’s Marine Science program that was designed to blend ocean activism, education and research. Guests were given a chip and asked by store associates to sign their name and take the pledge to raise awareness around the ocean plastic crisis. They then could drop their chip into the store’s oversized community connect board, a symbol of ‘Team adidas Miami.’

CONTRIBUTIONS

CREATIVE DIRECTION

ART DIRECTION

DESIGN

STRATEGY

AGENCY

LATITUDE