adidas approached us to help them stage full store takeovers at their Water Tower and Wicker Park locations in Chicago for the 2020 NBA All Star Week. No detail was spared as we fully transformed both stores in honor of the biggest week in basketball, showcasing sneakers and products from adidas’ biggest sponsored athletes. At the Water Tower location custom-built art installations paid tribute to adidas athletes like Derrick Rose, James Harden, Damian Lillard and Donovan “Spider” Mitchell. Meanwhile, Wicker Park was treated to a superized pair of Superstars, and a hall of banners throughout the store creating quite the destination for basketball fans visiting the Windy City for All Star Weekend.

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